The tourism and hospitality industry in Croatia will undergo major changes in 2026 because international hotel brands plan to open their first high-end hotels in the country.
The upcoming luxury hotel openings will transform Croatia’s global reputation which will draw wealthy tourists to the country and establish it as a top Mediterranean vacation spot.
Croatia, long known for its stunning coastline and rich cultural heritage, is becoming an increasingly attractive investment hub for global hotel brands. This growing interest reflects the country’s rising prominence in Eastern Mediterranean tourism, as it emerges as a fresh alternative to more established destinations like Greece and Turkey. These developments signal a new era of luxury hospitality in Croatia, designed to cater to the evolving tastes of modern travellers seeking unique, exclusive experiences.
International Brands Paving the Way for Luxury Tourism
One of the most notable projects is the extensive investment being made by international hospitality giants. The Singaporean HPL Group has committed over EUR100 million to the redevelopment of the former Kupari Resort, which will become a new Four Seasons property. Scheduled for completion by 2030, the Four Seasons hotel promises to offer unparalleled luxury in one of Croatia’s most sought-after coastal regions. This is expected to set a new benchmark for luxury tourism in the country, drawing high-net-worth visitors looking for five-star experiences in a serene and picturesque environment.
Accor is also making its mark in Croatia. The hotel group will debut its upscale Movenpick brand in the country, with a 156-room resort set to rise in Split. The Movenpick Split will offer a unique combination of both resort-style relaxation and urban accessibility, situated by the stunning Croatian coast. It is expected to appeal to both leisure and business travellers, reinforcing Croatia’s position as a versatile destination for various travel segments.
Marriott International is not far behind. The hospitality giant will soon open two new properties in Croatia. The first will be located in Icici, with 180 rooms that promise to deliver a luxury experience for visitors to this picturesque area. Moreover, Marriott’s Tribute Portfolio brand will welcome a revamped Grand Hotel Bonavia in Rijeka, slated for relaunch in late 2026. This 150-room hotel will undergo a complete renovation, catering to a design-conscious clientele seeking an elevated stay on the Adriatic coast.
Local Investment Boosts Croatia’s Luxury Hotel Market
Alongside global players, local investors are also contributing to Croatia’s growing hospitality landscape. Prosperus Growth Sedam, a Croatian investment group, has launched a takeover bid for Medora Hoteli i Ljetovalista, a hotel company with a proven track record in the region. With this acquisition, Prosperus plans to expand its portfolio, including the management of the Medora Auri Beach Resort. This acquisition not only increases the number of high-end accommodations in Croatia but also shows confidence in the country’s tourism potential.
Additionally, Croatian company Valamar is making waves in the market with its launch of a trio of co-located properties in Porec. The Pical Suites, Pical Family Hotel, and Pical Hotel, scheduled to open in the first half of 2026, will cater to a diverse range of visitors, from families to couples and solo travellers. These properties are designed to complement each other, offering a unique and tailored experience to guests seeking a luxurious stay in one of Croatia’s most charming coastal towns.
Boosting Croatia’s Tourism Appeal: A Sustainable Future
Sustainability is at the forefront of many new hotel projects, as Croatia positions itself as a destination for eco-conscious travellers. Grand Metropolitan Hotels is developing Venari Lodges, a boutique wellness resort in the wilderness of Janja Gora, near the Plitvice Lakes. The resort, set to open in 2027, will feature 60 lodges designed with sustainability in mind, showcasing the stunning Croatian landscape while minimising environmental impact. As part of Grand Met’s Brionj Luxury Hotel Collection, Venari Lodges promises to be a standout destination for those seeking relaxation amidst nature’s beauty.
This commitment to sustainability and unique design will help Croatia stand out as a luxury destination that not only caters to the affluent traveller but also values environmental preservation. With an emphasis on sustainable tourism, Croatia is solidifying its future as a high-end destination that meets the demands of the eco-conscious market.
What These Developments Mean for Croatia’s Hospitality Industry
The influx of luxury hotels and international brands in Croatia is set to provide a significant boost to the country’s hospitality sector. As new properties open across the country, they will offer fresh opportunities for job creation, stimulate the local economy, and attract high-spending visitors from around the globe. The increased investment will also encourage further growth in ancillary sectors such as local tourism services, restaurants, and retail, creating a multiplier effect for the economy.
Furthermore, the diversification of Croatia’s hotel offerings ensures that it can cater to a broader range of visitors, from those seeking a relaxing beach holiday to those in search of adventure and cultural exploration. The mix of luxury, wellness, and sustainable tourism products allows Croatia to stand out in an increasingly competitive Mediterranean market. More
By TTW
