11 May 2026 – Croatia’s tourism sector has been urged to reduce prices by up to 20 percent ahead of the peak summer season as concerns grow over rising travel costs and global economic uncertainty.
The tourist pre-season is already well underway in Split, with the city continuing to attract large numbers of visitors despite poorer weather during the first part of May. Americans, Britons and French tourists are currently among the most numerous visitors in the city.
However, uncertainty surrounding the global economy, combined with rising transport and accommodation costs, has made forecasts for the height of the summer season increasingly difficult.
Tourists visiting Split say prices have risen significantly compared with previous years, while concerns over flight cancellations and further price increases are also affecting travel plans.
At the same time, Croatia continues to invest in tourism promotion. The Croatian National Tourist Board (HTZ) and ACI recently organised a study trip through central Dalmatia for international journalists specialising in nautical tourism, highlighting Croatia’s position as one of Europe’s leading sailing destinations.
Questions remain, however, over whether Croatia is becoming too expensive for some visitors.
Leonie Meyer from German publication Yacht Exclusiv Boote told HRT Croatia still offers options for a wide range of travellers.
“It is difficult to say. There is something for everyone here. Families can sail here, but so can large yachts. Many Germans will certainly continue coming to Croatia because it is a nearby destination,” Meyer said. More
